Offering smooth pop melodies, elegant keys and softly growing percussion, singer-songwriter Alexander Joseph presents his empowering new single ‘Now Or Never’. The scintillating track sees Alexander’s lyrics encourage listeners to believe in themselves and unite together to reach greater heights. He says of the release:
“‘Now Or Never’ reflects on the challenging circumstances we've all been facing through the recent lockdowns, whilst also drawing attention to the amazing achievements of British para athletes in a bid to lift our spirits and bring us together in the name of sport! Proceeds from downloads will be going to the British Paralympic Association, who provide essential support to the British athletes and staff in and around the games.”
‘Now Or Never’ is the perfect anthem for the Olympic and Paralympic Games in Tokyo, and it’s not Alexander’s first sporting appearance. He performed his wheelchair basketball inspired song ‘GB 365’ on Channel 4’s ‘The Superhumans Show’ in the lead up to the 2016 Paralympic Games, and his latest release is helping to fundraise for The British Paralympic Association, which you can donate to here.
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