ARB’s new single ‘Guy’, featuring KAEY, is a testament to their extraordinary music discography and passion as a group.
‘Guy’ blends genres of AfroGrime, Afrobeats, Afrobeat, Afropop, and Afrofusion stylings, highlighting ARB's constant perseverance and distinct sound. Regardless of genre, the goal is to produce music that, in addition to being enjoyable, inspires careful consideration of themes and narratives by employing purposeful themes to express emotions or messages.
On the single, ARB comments, “It means the world to me as it blends all the different sub-genres that I play, into one song. It is unique and provokes the listener to interact with it without trying too hard. In the campaign promo for Guy, we will implement the "10k hussle campaign" which will see us award 10k Naira to hardworking traders and market sellers in a bid to encourage their hustling and to appreciate their hard work.”
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