Emma Bradley shares haunting new EP 'Winona’s World' and focus single 'Bad Apple'

Photo: Hanifah Mohammad

London-based alternative pop artist Emma Bradley returns with 'Winona’s World', her first full project since 2023’s 'Grow or Die', and her first as a fully independent, self-produced artist. The EP marks a bold new chapter for Bradley, showcasing her creative autonomy and emotional depth.

Leading the release is the melancholic focus track 'Bad Apple', a vocoder-laden, meticulously crafted song inspired by the haunting scores of Tim Burton films. Built around the idea of loving something that ultimately harms you, 'Bad Apple' captures the devastating moment of realising you’ve made the wrong choice.

“Sometimes people act in ways you could never imagine yourself acting,” Bradley reflects. “And that’s why sometimes we get hurt badly and unexpectedly.”

With 'Winona’s World', Emma Bradley blends vulnerability, cinematic textures, and sharp storytelling, carving out a raw and fearless space in the alt-pop landscape.