In an era where genre boundaries are increasingly fluid, NaturoSynth emerges as a breath of fresh air with their latest EP, Does This Last?. Since their formation in 2019, the innovative Indian-American group has been crafting a unique sonic identity that blends funky grooves, psychedelic vibes, and alternative pop.
With this new release, the Chicagoland band—consisting of writer and multi-instrumentalists Arjun Gopal and Kieran Gopal, alongside live members Pranav Joshi, Arjun Shamaraya, and Michael Plumridge—takes listeners on a thrilling journey through their evolving soundscape.
'Does This Last?' is a six-track exploration that builds on the momentum of previous hits like ‘Headphones On’, ‘Fear of Regret’, and ‘Dance Destiny’. The EP showcases the band's impressive ability to blend various genres into a cohesive and innovative pop experience. The standout single, ‘Feel It More’, epitomises NaturoSynth’s knack for crafting euphoric and immersive pop anthems. Opening with a mesmerising synth landscape, the track swiftly transitions into an exhilarating summer anthem, with its intoxicating melodies and vibrant rhythms capturing the essence of their unique sound.
The EP is a testament to their creative ambition, incorporating elements of hip-hop, reggae, and psychedelic rock, all while maintaining their alternative pop core. Each track offers a distinct flavour, highlighting the band’s willingness to experiment and evolve.
Lyrically and thematically, the EP delves into the complexities of human emotions, capturing a range of feelings that might seem overwhelming or everlasting. It’s a deep dive into perseverance and emotional resilience, all wrapped in NaturoSynth’s innovative soundscapes.
With 'Does This Last?', NaturoSynth cements their reputation as one of the most inventive acts in alternative pop. Their willingness to experiment with genres and their knack for creating memorable, genre-blending tracks make this EP a thrilling listen. As they continue to explore and expand their sound, NaturoSynth is undoubtedly a band to keep an eye on in 2024 and beyond.
Stream 'Does This Last' in full here:
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